India’s digital out of home (DOOH) market is expected to grow rapidly over the next five years as more sites are converted to this format and as brands take advantage of the medium’s agility and ability to deliver measurability.
The number of DOOH screens has grown fivefold to 60,000 over the past three years, while, at Rs 150 crore, digital accounts for between 3% and 5% of the overall OOH market. Industry estimates suggest the DOOH market could grow 20-25% over the next five years, or more than double the rate of the total OOH market, but some observers are even more optimistic.
The quality of display will be phenomenal, much more data and intelligence will come in, making the medium extremely exciting for brands that will be able to get viewer estimation reports on a real-time basis to judge campaign efficacy.
Imagine you are reading a blog and an ad pops up, would you even have a glance at it or how many times have we watched a YouTube ad without skipping, it is annoying and disturbing. While in the case of DOOH its all about the experience of watching an advertisement and elegance of how we catch the attention of the viewer.
DOOH provides flexibility and integrity in handling your ad campaigns. It is more economical and environment friendly when compared to traditional flex printing billboards. You just have to fix your content and your ad can go live in few minutes, in this fast paced world we need the capability of moving things with ease which can be easily achieved by DOOH.
Bell+ brings in a new enhanced version of communication by the brands through its unique digital products which are:EconomicCustomized to deliver the exact message from brandsFlexible to modificationsHigh proximity and visibility to the viewersHyper local targeting to aim at the specific audience.Thereby, creating an impactful significance and advantage to the brand.