How to Save Environment by using DOOH Screen for Advertising

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Choose an Eco-friendly form of advertising with DOOH

Published on June 27, 2022
Updated on May 04, 2023

Digital Out-Of-Home (DOOH) media is the digital form of displaying information at high public gatherings. This form includes digital billboards, outdoor signage, and networked screens encountered at public-preferred gatherings such as stadiums, shopping outlets, residential areas, and hospitals. The physical presence of the advertisement has the strongest visual pitch of communication, which can't be avoided by the audience and that's the great advantage of DOOH advertising. These ads are chosen best for creating brand awareness. In this era, where people prefer digital mediums over traditional ones. DOOH advertisements serve the mire purpose of ads by circulating information where the rate of reachability is high. 

The transition from traditional advertising to Digital advertising:

The traditional ways of advertising are billboards, magazines, newspapers, pamphlets, flyers, brochures, Flexi, etc. All these forms of advertising have been widely in use by every company to promote their products and services. The traditional ways of advertising have been affecting the environment to some extent like the depletion of trees, and water and air pollution. 

In today’s times, people are becoming cautious about the environment with all the campaigns that have been running throughout the world. Making a shift in today’s times where the world is becoming more aware of the effects on the environment. In such scenarios, digital screens play an important role, as these screens do not require any sort of usage of paper it becomes an eco-friendly mode of advertising

Reduction in cutting down of trees:

The new forms of advertising that are being used around the world are the placing of screens in various places. These screens are being placed inside as well as outside the malls, residential areas, gated communities, stadiums, and hospitals that reduce the use of paper and also human labor. Nearly 31 Lakh trees are cut down every year. Almost 8 to 15 trees are used to make 1 ton of newspaper and magazine prints. Trees are not just cut down for making paper but are also for the visibility of the hoardings. As DOOH advertising is handled digitally and the advertisements are delivered electronically, reduction in the use of paper, and cutting down trees automatically reduces and automatically eliminates the question of how to dispose of the physical advertisement creatives such as waste generated from plastic and paper. 

Air pollution caused because of Flexi:

The flex boards are made of synthetic polymer and color dye, it is non-biodegradable and for their disposal, it has to be burnt. In the process of burning, it emits harmful gasses like sulfates and nitrates. These pollutants are heavier than air and form a thick blanket reducing the supply of oxygen in the vicinity. The flex ash has a pH of 4.7, which is acidic, these ashes make the soil, water, and air acidic. Many countries have banned the use of Flexi. In cities like Mumbai and Delhi, there is a cap on the number of flex boards. But the real problem in the city is that flex banners/boards are even used for small household functions. People tend to forget the fact that it causes cancer. 

Low energy consumption:

The use of LED lights on digital screens or the direct use of LED screens reduces the consumption of energy, it saves around 70% of electricity. LED screens offer very low levels of energy consumption, and last longer when compared to normal screens. These screens do not affect the quality of the image, instead, they emit high-quality images. 

Therefore, advertising through DOOH is eco-friendly, and cost-effective with 100% results in terms of spreading brand awareness to the audience. Planning to shift to digital advertising your first choice shall be Bellplus Media

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