Differentiation between DOOH v/s OOH | Bellplus Media

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Published on June 27, 2022
Updated on May 04, 2023

From posters, pamphlets, etc these are outdoor advertisements. The 21st century has been an era of innovation, introducing new technology with more efficiency, and smashing ways to draw one's attention, which is known as Digital Out-of-Home (DOOH), like digital billboards.

Out of Home (OOH) advertising refers to all forms of advertisements that a consumer may encounter outside the home. 

Digital Out-of-Home (DOOH) advertising is similar to OOH  but in a digital version, including all outdoor advertisements one notices or digital displays. These figures are illuminated by LEDs; in malls and Residential areas.

DOOH is one of the rapidly-growing marketing strategies in this new digital era. It represents a wide range of ad placements on digital billboards. Advertising Forecasts has conducted research that show-cased DOOH growth, which states “In 2019, Out-of-Home [OOH] advertising was the only form of  traditional media to see the potential growth of +6%, which now suppressed by DOOH  revenues which is +20% higher than OOH when compared.”

Let’s look at market differences of OOH and DOOH-

In OOH, is targeting media that offers massive areal reach, but can also be linked to having local relevance and being able to target niche audiences in the market. But it is able to convey limited information due to its space-specific disadvantage factor. In DOOH, Targeting is very effective, which has more capacity to target large areas including demographic, geographic and income groups, etc, and can also convey unlimited brand information on the digital screens.

OOH, is a kind of  visual media. Whereas DOOH, allows the content to reach and creates the interactivity with motion video form, real-time content engagement.

OOH ads are static, whereas  DOOH is dynamic and location-orientated offers on the move, multi-platforming which reach people on the move with the location via data.

OOH is an effective media to reach mobile audiences,  people get influenced in their buying decisions while traveling between work, home, etc. DOOH is extremely flexible with Real Time and dynamic mode creativity by Allowing one to create desired content and can edit in response to the target market and site locations...

OOH is cost-efficient, has a lower cost per impression than other traditional media forms, and also generates more waste. DOOH is very cost-saving and is a more sustainable form of advertising with no production cost and lower technical fees. No materials are required so zero waste is generated.


Due to the nature of a DOOH campaign, ads can be adjusted quickly in response to events in no time. From small edits to a whole campaign shift, DOOH allows marketers to turn on a dime in an ad environment that demands it.

Traditional OOH targeting was a real-estate business, with marketers forced to buy space based on educated guesses of where their audiences might visit frequently. Now, technology exists that provides specific geolocation data.

Marketing teams can stop thinking of OOH as something that exists outside of their omnichannel digital marketing strategy from now. 

DOOH combines the eye-level visibility of traditional OOH with the agility, analytics of the campaign, and quick and easy purchasing of digital campaigns. With the right tools and attention to detail, DOOH presents a wide range of opportunities for brands to increase their visibility and foot traffic.

Bellplus Media is among those few, which offer amazing opportunities for brands to grow with their DOOH advertising services. 

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