The concept of outdoor advertising is not new as a marketing method, rather it has been around since ancient times in society. However, the actual billboards didn’t come into existence for a very long time and it took almost many more centuries to come up with the first billboard.
The earliest evidence of outdoor advertising methods has been found in ancient Egypt, where the laws of the country were described in hieroglyphs, a character used in a system of pictorial writing, specifically used in ancient Egyptian monuments and temples. Such hieroglyphic symbols represent the objects that typically stand for sound or a group of sounds. These symbols were used for guiding the travelers to make them understand the laws of the civilization before they enter any Egyptian city.
Evolution of First Billboard [Hoarding]
The first known billboard was in ancient Egypt, in the 1790s a lithography method of printing was invented which created posters that were put up at high-traffic locations. This eventually gained immense popularity with the growing times and the first introduction of posters was in 1867, when the first record of rented billboards was found.
After this by 1870, the USA became the hub of 300 sign painting companies where billboards were painted for the first time. In the year 1889, at the Paris Exposition, a 24-sheet advertising billboard was displayed for the first time in the buildings and fences in towns. With the arrival of Ford, in the 1920s the roadside became a popular spot for billboards.
Expansion of the Out-Of-Home Advertising Industry
Over a period of time, the DOOH advertising industry has expanded over a very large outdoor space and in multiple locations such as airports, bus stands, offices, commercial spaces, etc. Right after the static billboards the out of home advertising came into the bigger picture and the market has grown ever since then. A recent development is place-based advertising which consists of a wide variety of formats that are located in high-traffic places. Many national and international brands can advertise their brands on these billboards.
Conceptualization of Digital Out-Of-Home [DOOH] Advertising
Digital displays were first launched in the early Noughties and have been growing ever since then. Such digital screens can be managed from any remote location and just within seconds. Digital billboards give an opportunity to change the displays and formats in seconds without the need to be present at the location. Digital displays are growing in number in leaps and bounds that is generating huge revenue for businesses.
The DOOH advertisements can not be turned off or skipped down and recently these DOOH advertisements have become more interactive by creating kiosks and interactive screens that play videos and audio when touched.
An Evolving & Growing Digital Out-Of-Home [DOOH] Advertising
Every new day calls for new innovations and methods that occur in digital out-of-home advertising. Bellplus Media as a DOOH advertising company has progressed a lot in the outdoor digital campaigns that showcase long and engaging stories of your brand and has driven a huge market competition. Most of the people these days spend their time out of home due to work and such out-of-home advertising offers a powerful and impactful mix of formats for reaching out to people. Such messages on digital display get easy views and reach out to people in large numbers.
Future of Digital Out Of Home Advertising
Globally, the DOOH market size was US$6.8 billion in 2021. It is expected to grow at a CAGR of 13.8% over the next six years. By 2030, the market size is estimated to be around US$54.83 billion. In 2023 alone, DOOH ad spend is projected to grow by 19.2%. The DOOH market was valued at $41.06 billion in 2020 and is projected to grow significantly to $50.42 billion by 2026. Outdoor advertising (OOH) will grow 22.7% in 2021 compared to 2020, with DOOH leading the way.