Automotive brands are consistently transforming their ways to target their audience through digital advertisements. DOOH advertising has increased the revenue of automotive brands in two folds. Digital advertisements are available in most of the crowded public places such as malls, airports, restaurants, etc. Many top car brands such as Ford, and Eco sports SUV display dynamic ads on the digital screens in the airport area. The airport goers can interact with the ads to view the 360-degree virtual tour of the interior, an array of color options, and videos of the car in action.
DOOH advertising has helped car brands have the opportunity to captivate the attention, control the messages, and measure performance without spending added costs. All the riders spend most of their time out of their homes and are the highest potential buyers of the cars.