The majority of mall visitors are there to shop. A marketer's dream is to be able to influence these consumers in a location where they intend to spend money. Here are some of the reasons why digital signage is the most effective channel for brands to optimize last-mile interaction.
A digital screen network displays store locations, current deals, and event information brightens up shopping malls.
Malls are bustling and vibrant during peak seasons, full of happy people in the mood to shop.
Advertisements should be displayed in shopping malls.
Advertisements can be placed on digital displays, kiosks, or escalators. Large format displays, such as spectaculars on the outside of malls or hanging signage, are also examples of mall advertisements.
These mall advertisements can be small placards or large format displays that catch the attention of shoppers. Ads can be either static images or more dynamic digital displays.