Features of DOOH advertising that you need to know | Bellplus Media

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DOOH and its Features

Published on August 09, 2022
Updated on May 04, 2023

DOOH advertising has been around for a long time, yet it is still one of the most under-appreciated kinds of marketing. When compared to online Google advertisements or ads put on websites, DOOH advertising provides significant advantages that are sometimes neglected by marketers looking for an efficient strategy to reach their target audience. Since DOOH advertising is growing at a pace of 16% yearly and television and print media are losing market share at a rate of 1.5% yearly, it is logical to assume that DOOH will see exponential development. 

Here we look at some of the benefits of DOOH over internet advertising and why this channel is becoming more popular. 

Reach of DOOH is higher: 

DOOH (Digital-Out-Of-Home)  has a huge viewership. It might be challenging to reach a wide audience due to the loss of readers and watchers of conventional media and the fragmentation of internet audiences. One of the few channels that can accomplish this is OOH. Additionally, there is proof that customers are spending more time outdoors than they did previously, which increases the likelihood that outdoor advertisements will be noticed. 

DOOH is targeted, yet not intrusive

Privacy rights organizations are becoming more concerned about how the Internet advertising sector, search engines, and social networks utilize behavioral advertising to follow individuals and create profiles based on the websites and applications they use. Targeting audiences with digital out-of-home advertisements is possible, but the criteria are more environmental than personal, resulting in appropriate advertising that doesn't go too far and becomes intrusive. Location, timing, demographics, and behaviors discovered from anonymous aggregated mobile monitoring, such as travel direction, are the main factors used in ad targeting.

Engage with the audience at the right time:

In addition to roadside billboards, DOOH signage is erected in places where people must spend time or want to unwind, like airports, metro stations, sports arenas, and shopping malls. It is also erected when consumers' intent to purchase is higher than when they are online engaging in other activities, like working, browsing social media, or chatting with friends. These places have high levels of dwell time, giving your advertisements a captive audience. In contrast to other marketing channels, DOOH may engage customers when their demand is high, grab their attention, foster connections, and encourage in-store purchases. As a result, DOOH may be very successful at every stage of the sales and marketing process, having an impact on brand recognition, consideration, and ultimately in-store sales.

DOOH is more connected:

DOOH digital signage advertising may engage customers in ways that internet digital advertisements cannot. DOOH commercials have the potential to be interactive. Customers, for example, may engage with advertisements via their cell phones. Marketers may use this to promote contest registrations in return for customer information, offer discounts to increase sales, or even provide free content. 

Adding DOOH to the landscape can be an advantage:

DOOH displays can provide societal benefits in addition to being 'unblockable.' Kiosks (a small, free-standing physical structure that displays information or provides a service) utilized for advertising can also be employed as services for commuters or visitors, such as exhibiting maps, the latest news or transportation updates, and providing free WIFI. They can also provide cash for municipal governments. 

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